Mailing piece



July 15, 1952 J. E. TRUE Erm. 2,603,410

MAILING PIECE v Filed June 29. 1949 4 Sheets-Sheet l 2F/af y F/. 2

INVENTORS James E. True A Jo/M B. Ruffo/0 @y 204- j Aitor/7 y July 15,1952 J. E. TRUE ET AL 2,603,410

MAILING PIECE V Filedl June 29. 1949 4 Sheets-Sheet 2 /NVENTORS James E.Trae John B, Raffa/0 Bygfmmf?. l@

July 15, 1952 Filed June 29. 1949 F/Gl7 J. E. TRUE ET AL MAILING PIECE'4 Sheets-'Sheet 5 /A/VEN 70H5. James E. True .l0/m 5. Ruffo/Q PatentedJuly 15, 1952 Buffalo, Laurelton, N. Y., assignors Ato True AssociatesrJohn Service Corporation, New York,

N. Y. f

Applicationfruneza;1949, serial No. 102,004

The invention pertains to a lmailing piece,

preferably a letter, for use with or without an envelope, having one ormore pockets for carrying enclosures such as a business reply'card,business reply envelope, orderv form, questionnaire, check, or othermaterial.

'Ihe conventional mailv order letter which reaches the recipientincludes not ,only a sales letter but usually one or more enclosureswhich are separate from the letter, such as a business reply card, withor without a separate return envelope,l and other materialillustrationsof the product, price lists, or the like. '.When opened, the reply cardoften gains the attention of the addressee rst, without the sales letterrst having been perused andthe impact of said letter lost, as it and theenclosures may be discarded. A principal object of the presentinventionis the provision of a mailing piece having la pocket or a'plurality of pockets, for removably keeping the enclosures in a fixedplace, makingpossible anvorderly presentation of the sales story. thatis, a.- reading of the letter' and sales messagerst, and an examinationof and -ll'ing 'out lof thereturn mail matter second.

An additionalobject i'slthe provision in a letter or vmailing piece',having a-po'cket'or a Aplurality thereof, of a window in one facethroughwhich will benshown on an enclosure inthe pocket the naine and addressVof the addressee, 'said name and address serving (l) for postaldelivery, (2) personalization of the letter or message, (3) foridentification'of the answer, orderY or payment when sent back to theaddressor; the packaged" mailing piece may be prepared for mailing withlthe minimum of expense.V n, v

. A still further object-comprehends a mailing piece, in one preferredform aflett'er, forre'movably carrying enclosures in a iixed,l concealedbut prominent positionto be used with orwithout an envelope.

Among other objects we have devised a mailing piece with a pocket orpockets having accessl thereto not only through n an end 'but throughopenings in the nature of slits or slots in the said pockets. In thisform of our mailing piece,^samples of wares, illustrations, salesmessages or other materials may be removably held.' Y

Further, we comprehend 'a mailing piece wherein one or more pockets areformed for detachablyV receiving samples of wares, illustrations, orother material; and one pocket for a return mailing card, letter, and/orenvelope. Y y

Brieiiy described, the mailing piece, in one pre- Vferred form of theinvention herein comprises a ,r Claim. l 01. 22a-92.1)

rvtrated in Fig. 1.

pair of opaque, superposed leaves having a common edge, forming whatisknown as a four page letter sheet wherein the Vtwo opposing inner facesof the folded sheet are transversely joined, or attached together alongthe topconfronting edges and intermediately of' the top and bottomtransversely in a line or linesparallelto the top.

In the drawings:

Fig; 1 .shows a front view ofone preferred lembodiment of our inventionlwherein a single pocket is formed. The dash line indicates a returnmailing card removed in part from the pocket.

Fig. 2 a rear view of the vembodiment illus- Fig. 3 a pattern of therpreferred embodiment depicted in Fig. 1, witha slit added. y

Fig. 4 shows a viewv with the lower part of the rst page openableproviding more Vthan two pages for the reception of inscriptions.

Fig. 5 is a front View of an envelope containing the mailing piece. I

Fig. 6 shows a sectiony taken along lines 6--6 of Fig'. 5 through wholemailing piece Yincluding envelope.A y y f o Fig. '1 is a front viewk ofa mailing piece with two pockets. f f

pockets.

Fig'. 9 is a front view illustrating a further modicatiom not requiringa vseparate envelope.

Fig. 10 is a View o1" the modification/of the mailing piece shown inFig. 9, which does not require an envelope. l H

Fig. 1l depicts a modication showing another mailing piece. l

Fig. l2 is a modication provided with one pocket.

In the description herein,Y the' term inscriptions includes all forms ofmatter, whether. written, printed, or otherwise transferred kto paperby-any process. Y

In thel drawings, referring -particularly to one preferred v*embodimentof the invention illustrated in Figs. l, 2, and 3 the mailingv piece 5comprises opaque sheet 6 folded in halfas at. 'I forming superposedidentically sized leavesy 8, 9, having common edge l0,said leaves beingtransversely joined, as by' adhesive,1 at their inner-upper edges l'l,`l2,'and also transversely and intermediately adhesively joined-fas at'|3,v forming pocket I4 in the'upper half of the ,super-l posed leavesbetween said leaves,5the pocketfde- I0', and open at oneside'for'ir'isertingV and -removing material. The free edges of theelements 8, 9 medially of the pocket portion I4, may be recessed, as atI5, I6 to provide a finger hold for an insert I'I.

Leaf 8 in the preferred form of the invention, is cut out to providewindow I8, and when used Y in conjunction withgsaid window,insert vI'Ibears on one side adjacent the window I8, the name and address of therecipient of the mailing piece together with other inscriptions, such asan order form, request for information, while the ob,-

verse side bears the name and address of the addressor, so that a returnmailing may he made with dispatch, and it may have, as indicated inpages of space may be employed for writing.v

For example, in Fig. 4, a yview is shown with the lower part of theV rstpage openable providingV space more Ythan two full'kpages forinscriptions,

leaf 8 being pre-cut midway at 8'.

Insert I1, as previously pointed out, carries on oneside adjacent thewindow, the addressees name and address, together with anyother dresiredinscriptions, such as a return order form, while the other vsidebearsthe addressors name andl address,-together with pre-paid mail,indications. In a large-scale mailing campaign, for example, thesalesmessage and letter may be, by multigraphing, gmimeographing orother process,l be reproduced*` onthe outer portions of leaves 8, 9,insert V-I'I^ prepared in advance in quantity withl all inscriptionsreproduced thereon except they addressees name and address. With theinserts I'I placed within Athe l. pocket I4, and then the superposedsheets, and inserts placed within Venvelopes `I9 as shown 'in Figs. 5, 6having windows 2D registering with windows I 8, one operation, that ofinscribing the name and address of the recipient of the mailing piece,serves (1)` as the address for postal delivery(2) personalization of thesales letter or message (3) as an identification of the addressee whenhe sends the return insert IIback to the addressor in mailing the replycard or enclosure back with the order, request for information, or thelike. Stated otherwise, it is a pre-signed return mailing insert.Economy in cost of preparing what may be styled the packaged advertisingis achieved. L

A plurality of pockets may be provided, one example being illustrated inFigs. '7 and 8. In Fig. 7in addition to joining leaves 8, 9 at theirinner, upper edges, and medially at I3, the lower confronting edges 2 I,22 are adhesively cemented together, forming a secondpocket 23, in thelower Y .dicated by dotted lines 40 and 4I.

portion of the superposed leaves, and said leaves may als'o be recessedat 24, 25 to give a fingerv hold for this pocket, for insertion 26placed therein. Y 1

InV the vertical pocketA modification depicted in Fig. 8, leaves 8,` 91are adhesively, vertically united at I3 and at 2l', 22', II', I2 atopposite vertical edges, common edge I9' serving as the bottom ofpockets I4 Yand 23'. In the embodiment illustrated in Fig. 9, leaf 21 isfor-med with extension 28, and leaves 2l and .29 adhesivelyjoinedv21,1738r land 3| to form pocket 32with insertg33 placed therein. Inthis modification window 34 is provided in leaf 29, with pocket section32 serving as an envelope. When ready for mailing the unpocketed sectionmay be folded in back of pocket 32, extension 28 folded in back thereofand a tab 35 employed to close the package Fig. 10 admirably depictsthis modification ready formailing.

In Fig. 12,.the Outer superposed sheet 35 is provided with an extensionflap 31 indicated in dotted outline, the outer marginal edges 38 and 39of which are spaced inwardly from the portions of the inner confrontingtop and medial portions of the superposed sheets to be glued, in- Inmanufacturing this modification, by way of example, parallel rollers maybe caused to apply the adhesive to the innerV portions of sheets 36along lines 4I) and 4I, the flap 31 folded inwardly, the sheet 36 foldedover the Vsheet therebeneath, and the right hand lateral edge of theensemble as shown in Fig. 12 severed along dotted lines 42 to form acomplete mailing set with the inturned flap 31 pre-positioned within thepocket formed in the top portion. A finger hold 44 may be formed ifdesired. To have this unit serve' as a mailing piece, `itwould merely benecessary to fold lower portions 4 5 in back of upper .portion 43 andclose the folderby a suitable tab.

The invention is susceptible of further modif cation and we haveindicated in Figs. 3 and 11 that an opening in the nature of slit 4I maybe formed in sheet 8 which maybe utilized to seat illustrations ofproducts, samples ,of products, orV any material therein. Slotsmayalsobevused.

and they may be vertical," horizontal or extend in any desireddirection.' And, too,the position of the windows may be varied.

Further, as shown inFig. 11, adhesive line 48,

joining the superposed sheets, maybe made otherV than intermediatelyofthe top iand Vbottom of the sheets. v in Fig. 1l the insert 49 placedWithin the pocket 5I] formedA in the upper portion between the leaves,may bear-the name and address. of; they addressee, to registerl withthefwindow of an envelope, and assume ,the' form of.- -a hotel guestcard issued to the addresseefor t-,he-ilikepY And, too, theintermediateV juncture of the? superposed leaves may beeliminated,andthe' insert held in the pocket by the medial horizontal gld fline ofthe mailing piece, as suggested'in While we have described adhesivelyjoining the In combination, a readily insertable-and'llref movableinsert-card bearing a name and laddress on one sidefaeeandptheriinscriptions' on its.'

other side face, and a :mailing piece comprising front andrearleaves'having-side edges'l and un-L interrupted upper and ilower endedges, said leaves being integrally united along one side edge:throughout the length thereof andof an 'even width throughout thedistance between upper and lower ends, there fbeing a straight separa-ltion line extending across `.the leaves throughout' the width thereofbetween sideiedges thereof and dividing the leaves into 'upperand lowersections,

the upper sections being, adheringly secured together by llnes'ofadhesive extending along upper.

And in they embodiment illustrated' edges of the leaves and along loweredges of the upper sections directly above and parallel to theseparation line, the interconnected upper sections forming front andrear walls of a pocket open along a side opposite the integrallyconnected side edges of said leaves and` through which open side theinsert-card is readily insertable and removable, the insert-card whenfully inserted in the pocket having a portion of its outer end exposedat the open end of the pocket, the said front wall being formed with awindow opening through which the name and address upon the card isadapted to be read, and the lower sections being free from eachotheralong their lower edges and along their side edges opposite from theintegrally connected side edges of the leaves. and the lower section ofthe front leaf being readily separable from the upper section of thesaid front leaf by tearing along the separation line with the loweredges of the adheringly connected front and rear walls of the pocketserving as a stiff tearing guide, and

when so severed being movable outwardly along its integrally connectedside edge to an extended position.

JAMES E. TRUE. JOHN B. BUFFALO.

REFERENCES CITED The following references are of record in the le ofthis patent:

UNITED STATES PATENTS Number Name Date 1,276,101 Oakley Aug. 20, 19181,762,084 Snyder June 3, 1930 2,078,873 Binger Apr. 27, 1937 2,189,273Shomaker Feb. 6, 1940 FOREIGN PATENTS Number Country Date 110,713Austria Oct. 10, 1928 404,777 Great Britain Jan. 25, 1934

